"How can we start a credit union?" This was the discussion on a hot August day in 1951. A group of civilian employees at Fort Eustis discussed the need to eliminate the high interest rates of "loan sharks" that preyed on the employees at Fort Eustis. An agreement was reached, application made, and on September 20, 1951, the charter (No. 7448) of the Fort Eustis Federal Credit Union was approved.
The elected treasurer carried the approximate $500, collected initially from the original charter members, in a cigar box together with the account register. Loans were made to any civilian employee of Fort Eustis without a credit check and based solely on trust. This promising beginning epitomized the credit union motto "People helping people." 1st Advantage Federal Credit Union, formerly Fort Eustis Federal Credit Union, has grown from a cigar box with $500 to an organization with assets over $500 million and nearly 60,000 members located around the world.
1st Advantage Credo
Mission - We will enhance the value of membership.
Vision - We will be the most trusted advisor of financial services in our community.
Brand Values and Service Standards- At 1st Advantage there are four words that center around our brand:
- Secure- We maintain member trust by assuring that member assets and information are safe and secure. We strive to make every member feel secure in their trust in 1A as a partner for life.
- Confident- We are confident in our knowledge of financial services, polices, processes and goals. We strive to make every member feel confident in us and their choice to belong to 1A.
- Comfortable- Our colleagues are comfortable in our expectations of how we serve internal and external clients. We strive to make every member feel comfortable with the experience they encounter at 1A.
- Important- We are all an important part of delivering the ultimate member and colleague experiences. We strive to make every member feel important, no matter what their situation.